Woei x Asics Gel Lyte 3 ‘Cervidae’

In honour of the 5th Anniversary of Woei ‘Patta’s et Pret a Porter’, Woei and Asics have come together to take on the Gel Lyte III, the most popular sneaker in the Asics lifestyle range.

To spice things up a little bit, they did some remodelling on the shoe, replacing the standard upper eyelets with metal trail hooks, adding to the feel of the great European outdoors. Finishing touches include zig-zag stitching on the toebox, and a little pop of 3M here and there, to add something special to this all new color palette.

Out of appreciation for their support, especially on purchasing this limited iconic edition, Woei and Asics will give the fans a unique experience by welcoming them on the 23rd of June into a ‘one day only’ outdoor-inspired store takeover. The first 100 customers in-line will also be rewarded with a special pack that includes a tee and a customised Woei shoebox. On the 30th of June the Asics x Woei project will drop at selected retailers throughout Europe. The global release will be on the 7th of July 2012.

This slideshow requires JavaScript.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s