Matching the recent Nike sneaker collaboration, Hurley gets together with LDG and presents the Phantom 4D Bike.
“Mirroring Phantom 4D’s innovation-meets-lifestyle-meets-art, the custom-created LDG capsule collection bike is the latest bike collaboration between LDG and Hurley, hand-painted by LDG’s Joshua P. Harris. The 5 limited-edition Phantom 4D bikes will be on display at select Hurley events, starting with the Salvation Malibu store opening event.
Youth-lifestyle brand Hurley is celebrating the launch of its new Phantom 4D boardshort and corresponding limited-edition capsule collection at the VIP opening party of Nike’s new Salvation Malibu store on July 7, 2011.
Taking the 3-time SIMA Award-winning boardshort to the next level, Hurley launched the Phantom 4D on June 15, 2011. Incorporating Nike Flywire technology, Phantom 4D has a first-of-its-kind “biomimic” waistband as well as patented Phantom construction featuring 4-way recycled superstretch fabric, water repellency and second-skin movement.
The Phantom 4D technology was then brought to life via Hurley-commissioned artist James Marshall (aka “Dalek”) who gave a language to innovation via his striking product visual – a geometric, multi-dimensional array of color. Dalek also invited friends of the brand to showcase their own innovations through a Phantom 4D-inspired capsule collection.”